3 Types of Books You Can Write That Can Grow Your Business (And the Unique Benefits of Each)
Writing a book is one of the most effective ways to grow your business. A well-written business book can increase your visibility, attract your ideal clients, establish your authority, and open doors to new opportunities—like media features, speaking engagements, and strategic partnerships.
But what kind of book should you write?
Not all business books are created equal. The best one for you depends on your goals, your audience, and what you want your book to do for your brand. Below are three powerful types of business books that work well for entrepreneurs, along with the unique advantages each one offers.
1. The Signature Method Book
This type of book outlines your core process or framework—the method you use with clients that gets consistent results. Think of it as a deep dive into the “how” behind your service or coaching. You walk readers through your step-by-step approach, breaking down concepts, sharing real-life examples, and offering insights they can apply right away.
This kind of book positions you as a thought leader. It builds trust because it shows that you’ve developed a repeatable process that works. For service-based entrepreneurs, coaches, consultants, or course creators, this is often the most direct way to convert readers into clients.
It’s also a fantastic foundation if you want to turn your ideas into a course, training program, or high-ticket offer later on. When structured well and supported by strong editing services for nonfiction business books, this type of book can become the centerpiece of your marketing strategy.
2. The Big Idea Book
This is the book for you if your main goal is thought leadership. Rather than focusing on your specific service or step-by-step system, a Big Idea book tackles a broader concept, often challenging conventional thinking or offering a new perspective in your field.
This type of book is especially useful if you’re looking to grow your brand, land speaking engagements, or become a go-to expert in media. It appeals to readers outside your immediate client base and can generate buzz around your message.
Because it aims for wide reach, this kind of book often benefits from premium book editing services for business owners to ensure the ideas are presented clearly, powerfully, and in a way that connects with multiple audiences.
3. The Credibility-Building Book
Sometimes the goal of your book is to strengthen trust and credibility with potential clients—especially if your work is highly personalized or based on deep experience. This book might include case studies, stories from your journey, or lessons learned through your work.
It’s an excellent choice for professionals who have built a successful business and now want to extend their reach. If you're asking how to write a book to grow your business but don’t want to dive into a full framework or big idea, this option lets you show the heart and depth of your work in a more conversational, storytelling style.
These books work especially well as lead magnets, gifts to potential clients, or resources to hand out at events and conferences. With the right self-publishing guidance for business authors, this kind of book can be completed quickly and still deliver long-term value for your brand.
Which one is right for you?
The best business books are aligned with your business model, your goals, and the kind of audience you want to reach. The right editor can help you figure out the best structure and shape your content into a book that reflects your voice, showcases your expertise, and moves your business forward.
If you're ready to explore your book idea, download my free resource:
9 Steps to Writing a Bestselling Book for Your Business
It walks you through the key decisions and gives you the clarity to move forward—whether you're looking for self-publishing guidance, planning to hire a book editor for entrepreneurs, or still mapping out your idea.
Your message matters. Let your book carry it farther.
