A Common Mistakes First Time Business Authors Make and How to Avoid Them

Writing a business book can be one of the most exciting—and let’s be real, intimidating—projects you’ll ever take on as an entrepreneur. You’re putting your expertise into words, sharing your story, and creating something that can live on your website, your podcast, and in your clients’ hands for years to come.

But even the smartest, most capable business owners make mistakes when writing their first book. The good news? Every single one of these mistakes is totally avoidable. Let’s talk about what they are and how to steer clear, so your book actually works for your business.

Mistake #1: Not Getting Clear on Your Goal

Before you write a single word, you’ve got to ask yourself: What’s the purpose of this book?

Is it to bring in new clients, boost your credibility, open up speaking opportunities, or serve as a companion to your course? If you don’t define that goal from the start, your book can end up feeling a little scattered—and it won’t move the needle in your business the way you hoped.

Take some time to clarify your “why.” The clearer you are on your book’s purpose, the more intentional (and strategic) your writing will be.

Mistake #2: Trying to Write for Everyone

If you’re trying to write a book that speaks to everyone, it’s probably going to connect with no one. Your ideal reader—the client you love working with most—is the person your book should be written for.

As Amy Porterfield says, if you have an ant problem at your house and you go to the store and see a can of bug spray and a can of ant spray, we all know you’re reaching for the ant spray. (even if the bug spray is for termites, wasps, roaches, and ants.) Be specific on who your book is for and your target audience will respond.

Think of your reader like your favorite client. What are they struggling with right now? What transformation are they craving? When you write directly to that person, your book becomes magnetic to the right audience (and makes your offers an easy next step).

Mistake #3: Skipping the Planning Phase

I get it—you’re busy. You’ve got a business to run and probably feel you don’t have time to outline every chapter in detail. But skipping this step is like trying to build a house without a blueprint. You might get there eventually, but it’ll take twice as long and cause way more frustration. It can also cost you more when you get to the editing step. I’ve seen this a lot—don’t go down that road. It pays to do your homework.

You’ll want to research your title or any key named ideas in your book. You don’t want your whole book to be based on say, the WAVE method, (where each letter stands for a step in your uniques process) when there is already a book by that name, the author has 75K followers, and her philosophy is completely opposite your own. You’ll end up rewriting your whole book. Yup, I’ve seen it.

A solid outline is your best friend. It gives you structure, direction, and the freedom to focus on your ideas instead of worrying what comes next. This will help you, not only with the writing process, but you’ll be able to get everything into your first draft and not have to address gaping holes after developmental editing.

Mistake #4: Skimping on Editing and Professional Support

You wouldn’t walk on stage to deliver a keynote without rehearsing and tightening your message, right? The same goes for your book. Editing isn’t just about catching typos—it’s about sharpening your message, making sure your ideas flow, and helping you sound like you at your best.

We all know that self publishing has not always had the best reputation, because of sloppy work and a lot of books looking unprofessional. This is because some indie authors skip editing. I know I’m biased as an editor myself, but please save yourself from embarassment. Hire a good editor. Bringing in a professional editor is one of the smartest investments you can make. Your credibility depends on it.

Mistake #5: Treating Your Book Like a Standalone Project

Your book is not just a creative side project—it’s a business tool. I see so many first-time authors pour months into writing but never think about how the book fits into their larger marketing or sales strategy.

Your book should connect naturally to what you offer—whether that’s a course, coaching, a service, or consulting. When done right, it becomes a powerful lead magnet and authority-builder that keeps bringing in clients and collaborators long after launch day.

Avoiding These Mistakes = A Stronger, Smarter Book

Here’s the bottom line: writing your first business book doesn’t have to feel like wandering in the dark. With a clear purpose, a plan, and the right guidance, you can create a book that elevates your authority and grows your business for years to come.

Ready to get started the right way?

Download my free guide, 9 Steps to Writing a Book to Grow Your Business. It’s your roadmap to writing a book that attracts clients, builds authority, and helps you hit your next big business milestone.