How to Make Sure Your Book Isn’t Just a Vanity Project
Writing a book is exciting—but as an entrepreneur, coach, or consultant, it can also feel risky. You don’t want to invest months of effort and thousands of dollars only to have a book that sits on a shelf, collecting dust. The good news? Your business book doesn’t have to be a trophy. When done strategically, it can become one of the most powerful tools in your business.
Start With Your Goal in Mind
Before you write a single word, get clear on your book’s purpose. Are you aiming to attract high-value clients, position yourself as an expert, or support a program or course? Knowing your goal ensures every chapter, story, and example serves a specific purpose. Without this clarity, your book risks becoming a vanity project instead of a client-generating asset.
Know Your Audience
Trying to appeal to everyone usually ends up connecting with no one. The most effective business books speak directly to a specific audience. Identify your ideal clients, their challenges, and the solutions your expertise provides. When your book addresses real problems for the right people, it becomes a client-attracting tool naturally.
Create a Strategic Structure
Even the best ideas need a roadmap. Organize your book so it guides readers logically and keeps them engaged. Include actionable advice, relatable stories, and steps that lead naturally to your services. A clear structure transforms your book from a collection of ideas into a professional tool that builds trust and authority.
Focus on Quality
Your book doesn’t need to be hundreds of pages to make an impact. What matters is clarity, professionalism, and readability. Investing in professional editing, polished design, and careful proofreading ensures your book reflects your expertise and inspires confidence in your readers.
Think Beyond the Book
The most powerful books are integrated into a larger business strategy. Consider how your book can support your sales funnel, serve as a lead magnet, or provide content for workshops, webinars, and social media. When your book is part of your business ecosystem, it stops being a vanity project and starts working for you 24/7.
If you need help with the planning or execution at this stage let me know—I will connect you with the right folks.
Your Book as a Business Asset
With a clear goal, a defined audience, strategic structure, and focus on quality, your book becomes a lasting business asset that attracts clients, elevates your authority, and grows your business.
I’ve had clients get booked for speaking gigs because they are writing a book, and clients getting big orders through teaching engagements years after they published. You get to choose which opportunities are right for you!
If you’re ready to write a book that actually drives results, my free guide will show you how.
Download “9 Steps to Writing a Book to Grow Your Business” and get a step-by-step roadmap for planning, writing, and finishing your book—without wasting time or money.
